Advances in Advertising Research (Vol. 1): Cutting Edge...

Main
Business & Economics - Sales & Marketing
Advances in Advertising Research (Vol....

Advances in Advertising Research (Vol. 1): Cutting Edge International Research

Maria Angeles Navarro, Elena Delgado, Maria Sicilia (auth.), Ralf Terlutter, Sandra Diehl, Shintaro Okazaki (eds.)

5.0 / 5.0

এই বইটি আপনার কতটা পছন্দ?

ফাইলের মান কিরকম?

মান নির্ণয়ের জন্য বইটি ডাউনলোড করুন

ডাউনলোড করা ফাইলগুলির মান কিরকম?

ক্যাটাগোরিগুলো:

Business & Economics - Sales & Marketing

সাল:

2010

সংস্করণ:

1

প্রকাশক:

Gabler Verlag

ভাষা:

english

পৃষ্ঠা:

412

ISBN 10:

3834960063

ISBN 13:

9783834960061

ফাইল:

PDF, 4.80 MB

IPFS:

,

english, 2010

অনলাইনে পড়া

তে রূপান্তর প্রক্রিয়া চলছে

-এ রূপান্তর ব্যর্থ হয়েছে

আপনি আগ্রহী হতে পারেন

Raji Srinivasan, Leigh McAlister — 2011 AMA Winter Educators’ Conference: Marketing Theory and Applications

Arjun Chaudhuri — Emotion and Reason in Consumer Behavior

Angela Y. Lee, Dilip Soman — Advances In Consumer Research: Acr 07 Memphis

Journal of Business Research — The La Londe Conference in Marketing Communications and Consumer Behavior

Charles R. Taylor, Charles R. Taylor, Doo-Hee Lee — Cross-Cultural Buyer Behavior, Volume 18

Bob M. Fennis, Wolfgang Stroebe — The Psychology of Advertising

Arjun Chaudhuri — Emotion and Reason in Consumer Behavior

Steven S. Posavac (Editor) — Cracking the Code: Leveraging Consumer Psychology to Drive Profitability

Claudiu V. Dimofte, Curtis P. Haugtvedt, Richard F. Yalch — Consumer Psychology in a Social Media World

L J Shrum — The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion

Curtis P. Haugtvedt, Karen A. Machleit, Richard Yalch — Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World

Lynn R. Kahle, Chung-Hyun Kim — Creating Images and the Psychology of Marketing Communication

Shelly Rodgers (editor), Esther Thorson (editor) — Advertising Theory

Subrata Chattopadhyay, Sundeep Singh Sondhi, Arunava Dalal — Sustainable Marketing and Customer Value

Shu-Chuan Chu; Juran Kim; Charles R. Taylor — Electronic Word of Mouth as a Promotional Technique: New Insights from Social Media

Michael R. Solomon, Tina M. Lowrey — The Routledge Companion to Consumer Behavior

TC Melewar; Joseann Small; Joseann Small — Contemporary thinking, topics and trends in international branding - Part 1

Shuang Wu, Felipe Pantoja, Nina Krey — Marketing Opportunities and Challenges in a Changing Global Marketplace: Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference

Cheng Lu Wang — The Palgrave Handbook of Interactive Marketing

Leroy Robinson, Jr. (eds.) — Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference

Michael Levy, Dhruv Grewal — Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference

Colin Campbell, Junzhao Jonathon Ma (eds.) — Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing: Proceedings of the 2013 World Marketing Congress

Kacy K. Kim (eds.) — Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?: Proceedings of the 2015 Academy of Marketing Science (AMS) Annual Conference

Luca Petruzzellis, Russell S. Winer (eds.) — Rediscovering the Essentiality of Marketing: Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress

Ivana Bušljeta Banks, Patrick De Pelsmacker, Shintaro Okazaki (eds.) — Advances in Advertising Research (Vol. V): Extending the Boundaries of Advertising

Peeter Verlegh, Hilde Voorveld, Martin Eisend (eds.) — Advances in Advertising Research (Vol. VI): The Digital, the Classic, the Subtle, and the Alternative

George Christodoulides, Anastasia Stathopoulou, Martin Eisend (eds.) — Advances in Advertising Research (Vol. VII): Bridging the Gap between Advertising Academia and Practice

Martin K.J. Waiguny, Sara Rosengren — Advances in Advertising Research (Vol. XI): Designing and Communicating Experience

Alexandra Vignolles, Martin K.J. Waiguny, (eds.) — Advances in Advertising Research (Vol. XII): Communicating, Designing and Consuming Authenticity and Narrative